How do you feel about the marketing and sales tactic known as the re release, more specifically how it applies to movies and music in particular?
Chances are, you might have been privy to these bait and switch of sorts the last time you bought a DVD or CD, only to find out that in a few months or years, the same title is available again, only this time better than the first offering.
At a closer look, you can separate the re release into two separate categories: one that is worth buying and one that isn't. Which category that falls into depends on the want versus need and just how big of a fan you really are.
DVD movies, especially, are guilty of re release with very little of an upgrade involved. You'll often buy the original release of a DVD only to have a second or third version hit the shelves in subsequent years, often with subtle changes that are just enough to make you think twice (or even a third time) about buying yet another copy of the movie in question, only to attempt to turn around and sell or trade in the original that you obviously no longer need.
This means of doing business as far as DVD sales is concerned is frustrating for consumers, albeit in some cases providing those same customers with at least a little to ponder as a result of the re release. Most of you will probably quickly dismiss the idea of buying the same movie for a second time, even if it is the so called "Director's Cut" or includes added footage, an alternate ending or anything else that differs from the original DVD release.
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