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Catch and release: Time to toss back idea of buying twice

How do you feel about the marketing and sales tactic known as the re release, more specifically how it applies to movies and music in particular?
Chances are, you might have been privy to these bait and switch of sorts the last time you bought a DVD or CD, only to find out that in a few months or years, the same title is available again, only this time better than the first offering.
At a closer look, you can separate the re release into two separate categories: one that is worth buying and one that isn't. Which category that falls into depends on the want versus need and just how big of a fan you really are.
DVD movies, especially, are guilty of re release with very little of an upgrade involved. You'll often buy the original release of a DVD only to have a second or third version hit the shelves in subsequent years, often with subtle changes that are just enough to make you think twice (or even a third time) about buying yet another copy of the movie in question, only to attempt to turn around and sell or trade in the original that you obviously no longer need.
This means of doing business as far as DVD sales is concerned is frustrating for consumers, albeit in some cases providing those same customers with at least a little to ponder as a result of the re release. Most of you will probably quickly dismiss the idea of buying the same movie for a second time, even if it is the so called "Director's Cut" or includes added footage, an alternate ending or anything else that differs from the original DVD release.

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Sheer economics will keep you from spending another $20 or $30 for a second copy of a movie, but the diehard fans might be more than enough to keep the practice alive. The one caveat in this discussion is the DVD or CD that is released again that includes bettering the quality of the original. You see this in some cases with DVDs, especially older movies that had poor sound quality originally on a standard DVD and were upgraded to the Blu Ray format. Some that come to mind include iconic action movies or science fiction fare like "Superman" or "Star Wars."
Upgrading those classics might have you inclined to buy a second copy.
The same mentality is more accepted for CDs, too.
Take for instance the November 17 box set of "The Boss," Bruce Springsteen. This box set takes his first seven studio albums and puts them all together in one purchase but also upgrades the sound quality from the originals. Fans of the iconic Springsteen would love to get their hands on albums like "Nebraska" and "Born in the USA," and paying to have that upgrade won't be an issue for the diehards. The general public or the average Springsteen fan who has all of his albums might think again about unloading a nice chunk of change for something they already have, even if it includes the albums along with press clippings and vintage photos.
What is boils down to is asking yourself what level of fan you are and if you truthfully need another copy or the album or movie in question. Buying another copy isn't necessarily a bad thing but rather could be deemed as excessive or wasteful.

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