Anyone who pays attention to the trials and tribulations of Blackberry, more specifically its rapid decline from popularity, pays close attention to this phone and what its next move might be, if any at all is made.
Blackberry, in perhaps its final attempt at relevancy and reinvention of its brand, has released its latest phone, the "Passport." The phone itself is insanely unique with a square design that looks like a graham cracker slab more than a phone. Think of the idea of carrying around a phone that is shaped like a napkin or piece of toast.
But as much as Blackberry deserves some credit for not completely throwing in the towel when it comes to making yet another phone, the reputation of the much maligned smart phone could be too much stigma and downside to overlook.
Blackberry once dominated the smart phone scope before the iPhone hit the market. Blackberry once was the chosen phone for business professionals who seemingly couldn't live without that clicking noise every time they used that famous keyboard.
But iPhone developed the touch screen, and the rest (including Blackberry) were history.
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