No television critic or appropriate viewer is going to argue how groundbreaking, intense and entertaining the show "Breaking Bad" was during its run on AMC.
What is a little more debatable is the idea that the award winning television series has a line of toys being sold at Toys R Us, the same store that stocks the shelves with kid friendly toys like Hello Kitty and Teenage Mutant Ninja Turtles.
Not only is this decision by Toys R Us ironically a bad one but the retail chain actually decided to defend their actions by stating that the packaging states the toy is for ages 15 and older and is put elsewhere in the store where the "adult toys" are located.
Within that ridiculous rhetoric is plenty of scoff at as far as what Toys R Us is saying. Toys ages 15 and up is somewhat of an oxymoronic phrase given that most "kids" in that age group are thinking about buying a car or getting through the early years of high school and not collecting toys. Granted, adults do double as toy collectors as well but even that logic is flawed and flimsy at best.
And has anyone ever heard of "adult toys" as it relates to action figures within a toy store?
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The real issue quite simply is that "Breaking Bad" appealed to adults, not kids, as a television show that, had it been turned into a movie, surely would have had an "R" rating. You can argue that other "R" rated flicks had plenty of toys to go along with them, such as "Terminator," which apparently is where the term "adult toys" came from, at least in terms of being able to find them in a traditional toy store and not just online.
Those same people who argue that "Terminator," "G.I. Joe" and other less than suitable kids toys have been stocked on shelves for 30 years also will stand pat with the notion that parents need to ultimately monitor what they're buying for their kids, and any missteps as far as toys doesn't fall on the manufacturers or the store but rather mom and dad for not adequately thinking through the purchase.
While parents should carry a modicum of responsibility when it comes to buying a toy that clearly isn't made for kids, more than just some blame falls on the retailer for justifying carrying a toy that centers on a show about selling drugs in a store tailor made and marketed toward kids.
What's next "The Sopranos" play set complete with a "Bada Bing" backdrop? How about a "Sex in the City" four pack?
You get the picture. Toys and the stores that house them should really make it a point to root their decision making in common sense with impressionable kids in mind, rather than hoping to help slumping sales by sinking to new levels of irresponsibility.
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