PC Mall, Inc. is a value added direct marketing company offering computers and electronic products, services and solutions to individual customers, small to medium busine...
PC Mall, Inc. is a value added direct marketing company offering computers and electronic products, services and solutions to individual customers, small to medium businesses and large enterprises. They also service government accounts as well as educational institutions. The company is a publicly traded company on the NASDAQ Exchange under the symbol MALL. The company has annual revenues of $1.37 billion and currently has over 20 locations in the United States, Canada and The Philippines. In 2010 PC Mall employed over 2,600 people.
The company now known as PC Mall started out being named Creative Computers. It was started by two brothers, Sam and Frank Khulusi in 1997 and was launched from the founders residence in Marina Del Rey California. The company was initially set up as a mail order catalog company whereby products are advertised through flyer and catalogs. Interested customers called their orders through a toll free 1-800 telephone number. The two brothers took the order and placed purchase orders to acquire the needed products, billed the customers' credit card and shipped the product to the customer. At the inception of the company, the catalog consisted of one brand of computer, the Amiga, made by Commodore International. The company soon became the number one mail order reseller of Amiga computers. In 1994 Commodore was force to cease its operations due to severe financial difficulties.
In 1994 PC Mall received authorization to sell Apple computers through its mail order catalog. The authorization came at an opportune time with the loss of the Commodore line. With the Apple authorization and the anticipated growth, PC Mall moved it operations into a call enter with over 100 seats, 35,000 sq ft of distributions center space, and 15,000 sq ft of corporate office space.
In the first quarter of 1995, the company filed with Security and Exchange Commission for its initial public offering and became a public comapny.