The Shopping Channel combines the selection of a big-box retailer and the convenience of shopping from home into one amazing brand that’s changing the way we shop for j...
The Shopping Channel combines the selection of a big-box retailer and the convenience of shopping from home into one amazing brand that’s changing the way we shop for just about anything.
The Shopping Channel is based in Ontario and is the Canadian version of the Home Shopping Network and QVC in the states. Much like its counterparts, The Shopping Channel doesn’t discriminate and offers a wide array of products that customers can order over the phone or via the web site.
Everything from jewelry to laptops is featured items on the Shopping Channel, which reaches millions of viewers on a daily basis. But the web site is the true crown jewel of the Shopping Channel brand.
A quick visit to ShoppingChannel.com shows not only some of the great items seen on TV but exclusive deals and offers via the web site. The Shopping Channel makes it a point to stress that the products sold aren’t cheap knock-offs at a lower price but rather household names.
Females comprise a major portion of The Shopping Channel’s core demographic and most items featured fall into that category: beauty products, shoes, handbags and other accessories.
Marketing also is snap for The Shopping Channel, which has the benefit of displaying products and their value and versatility on television. The Shopping Channel also channels a lot of its energy in television and radio ads, along with mailing directly to its customer base.
Perhaps the most intriguing aspect of The Shopping Channel is that the network can work for you, too. Have a product you want to sell? They can certainly help you achieve your entrepreneurial goals in a flash by becoming a vendor. Part of The Shopping Channel’s commitment to a vendor is shopping around the product for mass distribution to retail stores.
From all angles, The Shopping Channel is a multi-faceted mogul that rules both the airwaves and online. The Shopping Channel boasts great service, products and pricing that typically has no equal.
That, minus the overhead of a physical store, makes The Shopping Channel’s business plan nearly perfect.