Tommy Hilfiger is more than just a clothing line. It is a lifestyle that exudes coolness in a preppy way. Created by Tommy Hilfiger the man, the brand is a retail powerho...
Tommy Hilfiger is more than just a clothing line. It is a lifestyle that exudes coolness in a preppy way. Created by Tommy Hilfiger the man, the brand is a retail powerhouse that showcases clothing for men, women and kids in various stores around the world.
Tommy Hilfiger also has its own line of free-standing retail stores to give customers that all-encompassing Hilfiger experience.
Tommy Hilfiger started as a men’s clothing line in 1984 and has since morphed into a full-fledged conglomerate that includes everything from perfume to pants. The Hilfiger brand most recently has begun developing a line of furniture.
The clothing line and subsequent accessories are defined by quality material and, in turn, durable clothing. In short, the Tommy Hilfiger logo is associated with high-class culture and even higher-end products.
The Tommy Hilfiger brand has always been a savvy marketer, most notably in with trend-setting billboards and eye-catching magazine ads.
The success of Tommy Hilfiger is underscored with admiration for a corporation – and founder – who consistently support and give back to its community. That sense of purpose, especially from clothing line, is quite refreshing.
Tommy Hilfiger started the aptly titled Tommy Hilfiger Corporate Foundation, which dedicates time and money to the youth population in the United States and raising money for efforts overseas. Camp Tommy is another unique endeavor by Tommy Hilfiger, which focuses on education and computer training for hundreds of kids. Tommy Hilfiger also fully supports the World Wildlife Foundation (WWF) and its mission.
Loving the clothing put forth by Tommy Hilfiger isn’t hard. The unique style and classic feel to everything Hilfiger creates resonates with the portion of the population that values a fantastic product and ultimately looking good in the process.
But the notion that Tommy Hilfiger reaches out and donates time and money as a clothing manufacturer is a statement that goes well beyond fashion.