The online retailer formerly known as Totsy was renamed Modnique. Despite the change in name, the concept of remarkable, clearance items has stayed the same, much to the ...
The online retailer formerly known as Totsy was renamed Modnique. Despite the change in name, the concept of remarkable, clearance items has stayed the same, much to the delight of customers.
Modnique makes shopping for a bargain entertaining and enjoyable taking a different marketing approach than most comparable companies.
Modnique offers high-end, fashionable merchandise at rock-bottom prices in the neighborhood of 50-80% off retail prices. One would assume that price points that low means merchandise is less desirable or not quite the brand names customers clamor for on a daily basis.
That isn’t the case as Modnique offers marquee names such as Louis Vuitton, Christian Dior, Anne Klein and a host of other top-notch clothing and accessory companies. Offering items for men and women, the concept is quite simple: Modnique sells various items based on a “sales event” mentality.
Simply put, Modnique offers a discount and customers who opt to drop a purse, dress or pants in their shopping cart have a specific amount of time to make a purchase before the deal potentially goes away.
Modnique isn’t an auction site where customers stave off angry, determined bidders per say but rather it is more a race against the clock – think of it as an online clearance sale that ends in 15 minutes, instead of on a Sunday.
Customers have a variety of options in terms of how to shop, whether they decide to search by a particular type of clothing or category; they’re also able to shop “daily deals,” which are hand-picked by the style gurus at Modnique.
The premise and potency behind Modnique is hard to ignore and even more difficult to argue with; the online retailer dispels the notion that dressing fabulously and fashionable could cost in upwards of thousands of dollars – or that if you’re not shopping on 5th Avenue, then don’t bother.
Modnique opens up an entire world of fashion to larger demographics thanks to price points and discounts that fit perfectly.