At first glance, Travelodge appears no different than most within the Wyndham family of hotel chains. A closer look reveals the brains behind the Travelodge brand had mor...
At first glance, Travelodge appears no different than most within the Wyndham family of hotel chains. A closer look reveals the brains behind the Travelodge brand had more than just bricks, mortar and beds in mind.
Travelodge separates itself from the pack with a unique marketing twist in the form of a 50-some-year-old mascot and a propensity for erecting hotels next to what the company needed as “adventure” spots.
The majority of Travelodge hotels were built nearby beaches, theme parks and other points of interest that put them in an enviable position in the eyes of tourist. Nothing is more frustrating than planning a potential awe-inspiring trip only to have the hotel of choice sit too far away for your liking.
Travelodge went to work as a brand that worked especially hard to combat that problem by building beside marquee locations that people gravitated toward anyway. That decision proved fruitful for Travelodge as it is known as the place to be when you want to be close to a specific place.
Travelodge isn’t all that different, however, when compared to other, noteworthy hotels – but in a good way. Travelodge gives guests the red-carpet treatment despite having room rates that would suggest otherwise. Travelodge goes all out with a complimentary breakfast and free internet access to their guests – two service industry staples that are a must for hotel chains in any sector.
Booking online is a snap at Travelodge.com as someone traveling solo or a family of five can secure a room or rooms with the simple click of a button. Not surprisingly, Travelodge.com has a penchant for pushing customers toward the “Deals & Discounts” section of their web site to add even more appeal and luster to their already winning formula.
Like any good business that faces stiff, varied competition, Travelodge focuses on its points of differentiation and found a niche in its marketing efforts. That distinct, versatile positioning puts Travelodge in a league of its own.