Customers expecting to find a hotel room that sports a drab desk, uninspired linens and boring bathrooms should steer clear of the ultra-hip and modern W Hotels and their...
Customers expecting to find a hotel room that sports a drab desk, uninspired linens and boring bathrooms should steer clear of the ultra-hip and modern W Hotels and their penchant for appealing to those who want unconventional in a hotel room.
What is conventional at W Hotels is remarkable customer service, amenities and a stirring sense of empowerment emoted to those who choose to stay at the incredibly upbeat hotel chain.
W Hotels is expanding by leaps and bounds and that is a testament to the aforementioned aspects of the hotels and support from the staff as well as the chain’s propensity to engage and market toward a younger, hipper crowd. The rooms are sleek, minimal and futuristic in how they’re expertly crafted and designed.
Don’t expect to find a lobby or swimming pool at the W Hotels. Yes, they have both of those but choose to again employ a savvy marketing motif in the form of their favorite, iconic letter “W.”
W Hotels use that letter to start words that take the place of “swimming pool” and instead use the term “Wet.” The laundry service is called “Wash” and concierge is simply “Whatever, Whenever.”
Well, you get the point. W Hotels march to their own beat and refuse to go standard when superior is what they’re in search of – why else would you call a lobby a “living room.”
With all the fanfare around how W Hotels markets its design and creative rhetoric, it is easy to forget that there are actual rooms for rent. The W Hotels chain make it easy to book online and even include sections for special offers, such as combining spa services with great rates or the option for multiple trips to different W Hotels as part of a package deal.
W Hotels is, indeed, the total package in terms of not only a perfectly crafted hotel but also positioning itself as a pioneer within that particular industry.