World Wrestling Entertainment has seemingly migrated away from its “wrestling” roots and become more of a full-blown entertainment company and has even moved into mai...
World Wrestling Entertainment has seemingly migrated away from its “wrestling” roots and become more of a full-blown entertainment company and has even moved into mainstream movies. But, at the end of the day, the success of WWE is its ability for its in-ring superstars to connect with its millions of fans.
That is done amazingly well via WWEShop.com. This is the WWE’s official web site to purchase all things associated with the professional wrestling company.
WWE has the benefit of hours of television each week – most notably Monday Night Raw, which typically draws four million viewers weekly – that allows the company to market DVDS, action figures and especially the T-shirts.
The company’s television shows are constantly pushing the viewing audience to the web site. Fans of the products clamor in droves to wear the same shirts that “Superstars” such as The Rock, John Cena and Triple H wear on a weekly basis.
In short, fans live vicariously through their favorite wrestlers by buying and wearing the shirts. These larger-than-life, muscle-bound mega stars essentially are selling shirt by the thousands just by walking out on stage each week; No store needed.
WWE is one of the unique brands that appeals to a wide-array of demographics. The program has toned down in recent years and is more of a PG-product. That fact has spawned great success in selling everything kid-related from wrestling figures to pajamas. Video games and DVDs always find themselves on the list of top sellers on a weekly and monthly basis.
Essentially, WWE has slapped a logo – either its company one or that of a WWE Superstar – on just about anything it can think of: key chains, coffee mugs and even Halloween costumes.
The one drawback to WWEShop.com really isn’t their fault. Because of the distinct fan-base and overwhelming popularity of the product, the most popular items often sell out quickly. That fact forces fans to wait weeks for their favorite short as they’re issued the dreaded “backorder” status. That said, WWEShop.com always makes amends quickly with its loyal following of fans.
To WWE’s credit, however, the WWEShop.com offers great specials and coupons to both new and loyal customers – everything from free shipping on certain dollar amounts to constantly putting merchandise on sale.
Because wrestling is such a niche market and one that doesn’t appeal to everyone, WWE seemingly has its work cut out for it. But WWE’s popularity is undeniable and their delivery of their product puts a nearly unbreakable headlock on even the most prolific competition.