Opting to focus directly on one particular product, a light bulb went off at 1800lighting.com. Center on lighting exclusively and simply offer the most selection, invento... Keep Reading

Opting to focus directly on one particular product, a light bulb went off at 1800lighting.com. Center on lighting exclusively and simply offer the most selection, inventory and experience in comparison to those somewhat erratic big-box retailers. 1800lighting.com markets itself as a one-stop shopping spot for all sorts of lighting needs – from floor and table top lamps to specific fixtures for those remodeling any room in the house or even outside track lighting for patios, decks or walkways. Along with lamps, 1800lighting.com features ceiling fans, wall lights and a variety of bulbs. The path to purchase at 1800lighting.com was carefully created with the novice customer in mind. The site is broken up into specific lighting types or customers can opt to choose to buy based on a particular brand. Often 1800-type web sites and companies have a negative connotative perception – one that assumption that customer service suffers and the selection is ultimately disappointing. That couldn’t be further from the norm at 1800lighting.com. The selection is sensational with well-known lighting brands such as Casablanca, Corbett and Savoy poised to dispel the aforementioned notion. Furthermore, 1800lighting.com – other than designing a fan-friendly web site – consistently marks down its products and even gives consumers a chance to sign up for an email program. This allows customers to be the first to know about any special promotions. 1800lighting.com also matches pricing – plus an additional 10% off – and offers free shipping on orders over $50. The free shipping is especially important given that customers may opt to buy elsewhere in person fearing that shipping costs could kill their decorating budget. 1800lighting.com doesn’t mind shedding some light on its business plan or how it conducts day-to-day operations: keep the customer informed and happy and don’t skimp on the inventory or extras that stand as major points of differentiation in comparison to its larger competitors.