Adorama is one of the few companies that doesn’t just sell products but truly encapsulates a vision of what one-stop shopping should feel and look like. Adorama ... Keep Reading

Adorama is one of the few companies that doesn’t just sell products but truly encapsulates a vision of what one-stop shopping should feel and look like. Adorama features a wide variety of cameras, lenses, video equipment, tripods and anything else associated with capturing a moment for a lifetime. From Sony to Nikon, Adorama showcases major brand names but without beating the consumer up on pricing – in fact, some of their stickers may send customers into shock. Their selection is ridiculous and includes everything from digital cameras to professional ones and even 35mm, for those not quite ready to upgrade. Accessories, lighting and various camera filters – to change the feel and warmness of the picture – also are available. But Adorama takes its game to the next level and begins to show flashes of brilliance in terms of the overall scope of its business practice and markets itself as more than a one-dimensional retailer. For example, Adorama wants its customers to have the best, most innovative equipment and technology. For that reason, Adorama offers to buy your old equipment so customers can use that money to put toward new. Either that or Adorama simply sends customers a check for their used cameras or photography items. Futhermore, Adorama realizes that not everyone is a professional photographer or has the means to buy top-notch equipment on a whim. This is why Adorama scores major points with customers thanks to its rental program. No matter your experience in photography, Adorama offers customers the option to simply try a camera once before they buy or rent a full-blow, full-scale studio to professionals in need. Finally, Adorama delves into education wholeheartedly with sections of their web site dedicated to teaching customers how to shoot the best pictures and make the most out of their technologically advanced equipment. Few stores, online or physical, put that much heart and soul into its customer satisfaction and interaction. From head to toe, Adorama is a glamorous gift to photographers or those simply wanting a visual keepsake in the form of a photo. The company is about education, responsibility in customer relations and remarkable pricing and products. In a nutshell, Adorama is picture-perfect.