AT&T consistently vies for the top spot as the premier cell phone provider and does so in conjunction with a fantastic online store that features everything from expert s... Keep Reading

AT&T consistently vies for the top spot as the premier cell phone provider and does so in conjunction with a fantastic online store that features everything from expert support to remarkable daily deals. Of course, AT&T has erected and perfected its in-person stores, which are both sleek and practical for those inclined to hit the mall or shopping plaza. AT&T manages to squeeze the expertise and device support into an easy-to-navigate web site that also features the much-hyped “daily deals.” These online-only specials often feature upgrade options that include phones for a penny. AT&T offers refurbished phones exclusively online, which draw a surprising number of looks and buys. Those concerned about ordering a phone online without seeing it in the store need not worry. For example, if a phone is purchased online and stops working, AT&T has it covered. The company offers a 14-day return policy, which allows buyers to bring the phone right to a physical location for a no-hassle exchange. AT&T is wise to spend a good portion of its online time selling plans that would be considered data upgrades. That is the nature of the cellular business – everything from unlimited data to bundles that include phone and internet service into one concise plan. Having a terrific online store also makes it easier to promote new devices, which is absolutely paramount given how quickly technology changes; new phones seemingly are created and promoted daily. Because AT&T serves millions of customers, the site makes it easy to log in and change plans at the click of a mouse or even pay a bill from a laptop, desktop or even a smart phone. From tablets to cell phones to even the most-recent and popular accessories, AT&T.com serves its customers well and spends most of its time listening to what the people want: an online store that melds nicely with a customer service and support module that leaves little to be desired.