Future stars of the NBA finally have a one-stop shopping store for all their basketball needs: BasketballExpress.com. The online retailer revels in its amazing diversit... Keep Reading

Future stars of the NBA finally have a one-stop shopping store for all their basketball needs: BasketballExpress.com. The online retailer revels in its amazing diversity and selection when it comes to all-things basketball related. Equipment, training videos, shoes and, yes, even basketballs can be ordered with ease. There is even a section dedicated to “sports medicine,” which features various braces and pads for the basketball player on your gift list. A big part of basketball is the shoes and BasketballExpress.com doesn’t disappoint with a selection that would rival a store that deals only in shoes. An overwhelmingly positive trait of BasketballExpress.com is its clear-cut love of basketball that translates on the site and transcends big-box retailers that dabble in a variety of sports. BasketballExpress.com quickly points customers in the right direction with spots on the web site that point out the favorite picks of the staff and customers, highlighting the most popular items and brand names most used by players across the country. Other, less competent sites, may offer the same kinds of products and discounts but the quality may be lacking. That isn’t the case at BasketballExpress.com. The web store urges customers to search and shop by a specific brand name or searching by a specific keyword. Obviously, pricing and shipping stand out at BasketballExpress.com and offer points of differentiation to lure customers to order online – as opposed to buying in person at a mall or sports superstore. A good portion of BasketballExpress.com is dedicated to sale items or ongoing sales, whether that is 15% at any given time or a buy-one-get-one free promotion. BasketballExpress.com has three noteworthy sections – newly added, recently reduced and express exclusives - that help save customers a few bucks, while still enjoying a remarkable line of products. The all-encompassing nature of BasketballExpress.com is the equivalent of a full-court press. Everything a parent or player could want is available and BasketballExpress.com is relentless in its pursuit to earn business and stay a step ahead of its competition.