Known primarily for its indelible dedication to encyclopedias, Britanicca retooled its image and online repertoire to include a variety of new products and a renewed sens... Keep Reading

Known primarily for its indelible dedication to encyclopedias, Britanicca retooled its image and online repertoire to include a variety of new products and a renewed sense of optimism. The rise of the internet made encyclopedias an extinct entity in terms of research. Gone are the days of cracking open a book and taking notes, replaced by cutting and pasting from an internet source directly to a Microsoft Word document. Britanicca turned away more from the traditional encyclopedia and has fashioned a genre of books that are much more interactive, which proved to be a potent business decision. Britanicca has a fantastic array of research options, year-in-review books and even sections dedicated to sale and clearance items. These days, Britanicca opts for CDs and even sells online subscriptions to its customers. Of course, the Britanicca staples still are available, including encyclopedia sets, almanacs and atlases. Anyone in the market for those three items certainly would look up Britanicca first and foremost. Perhaps the most endearing and profitable portion of the Britanicca brand - and its store – is the section dedicated to kids. Britanicca seemingly took careful consideration when developing a product line that melds fun with learning. Kids aren’t going to be interested in a toy that is purely focused on education, and Britanicca took that into consideration during development. All ages are accounted for as Britanicca runs the gamut from early-aged to middle-school and high-school students. Plush, talking elephants from Britanicca do more than just make noises but rather offer an explanation as to the animal’s origins and culture. Designed for a little older crowd, Britanicca offers – as example – a push-button learning game that features the faces of the U.S. Presidents. A simple touch of a button recalls who they are, what they’re famous for and gives a quick, informative history lesson. The Britanicca name carries a distinct credibility to it as one of the front-runners in this particular industry of entertainment and education. Their ability to adapt and accept – rather than scoff – at technology afforded them with increased longevity and a newfound eclectic product line.