Sometimes, everything the consumer needs to know about a product is in the name. “Budget” certainly is no different. This car rental conglomerate kept its b... Keep Reading

Sometimes, everything the consumer needs to know about a product is in the name. “Budget” certainly is no different. This car rental conglomerate kept its branding simple and leaves little doubt that its backbone is bottom-dollar pricing on car rentals. This car rental game is filled with worthy adversaries such as Enterprise and Avis. Budget, because its name alone is sheer marketing genius, often finds itself on the top of search lists around the country. But don’t let the name fool you, either. Budget Car Rental doesn’t spend hours combing the country looking for “cheap” cars that may – or may not – leave a person stranded. The company is marketed toward price-conscious consumers that aren’t interested in spending more on a one-day car rental than a monthly car payment would cost them. Budget also goes the extra mile with plethora of sales programs that appeal to small business and those in need of long-term rentals. The latter is known as “Budget By Month,” which affords renters the option of paying per month for a car. The “Budget Business Program” typically caters to small businesses in need of travel services and arrangements. Some smaller companies don’t have a designated person to take care of these things and Budget serves as the “middle man” between business and important clients. Frequent renters within the Budget family often are rewarded with discounts on rentals and the option of saving a particular vehicle or even skipping past the in-person paperwork with its “Fast Lane” option. Budget also delivers the traditional, expected car rental services such as roadside assistance, top-notch inventory, GPS navigation and the option of being picked up or dropped off at your convenience. One of the more popular ways to rent a vehicle is online and Budget makes that easy with daily and weekend specials designed to – not surprisingly – save money for the customers. And that, in the end, truly is what Budget is all about.