The big-time home improvement warehouses and retailers often promise equally large amounts of assistance but sometimes the translation is lost from store to home. Build... Keep Reading

The big-time home improvement warehouses and retailers often promise equally large amounts of assistance but sometimes the translation is lost from store to home. Build.com carves out a niche in the hotly competitive home improvement marketplace for its attention to detail and customer service in all aspects of fixing up the house. Of course, the Build.com resume – in terms of products – reeks of the same temperature and impressiveness as other tangible retailer in the same business. Build.com has everything you’d need for the kitchen, bathroom, living room, outdoor or even the hard stuff: appliances, hardware for various projects, lighting and fans. Despite being an online entity, Build.com sports the best brands in the world, which gives them instant credibility and puts customers at ease before they buy anything. Those brands include the much-hyped and appreciated Kohler, Elkay, Frigidaire and Delta. Customers may be partial to a particular make or model and thus can shop by brand. Like any worthwhile retailer, Build.com also lets customers know exactly what the most popular products on the market, regardless of the room, as well as the items on sale. Build.com certainly is equipped to go toe-to-toe with the heavy hitters in the building products industry but they’re real money-maker and point of differentiation is service and support. That support comes in the form of the Build.com Learning Center. This spot on Build.com pulls together the resources and education of the web site and convey that to the customer. Not everyone is a contractor by trade and thus pointers are commonplace when fixing up a “fixer-upper” or just putting the finishing touches on a new deck or adding a two-basin faucet in place of the single one. The Learning Center scores major points for Build.com and, unlike a retail sales rep, does more than just point customers in the right direction product-wise. The Learning Center at Build.com walks you through the process of actually using the products. That aspect of Build.com may seem simple but it resonates with a consumer base that appreciates both a strong selection and equally powerful, purposeful commitment to building relationships, too.