Caribou Coffee isn’t your standard coffeehouse or retailer. The rhetoric used to describe their coffee, customer service and licensing opportunities feels more mot... Keep Reading

Caribou Coffee isn’t your standard coffeehouse or retailer. The rhetoric used to describe their coffee, customer service and licensing opportunities feels more motivational speaker than corporate hearsay. Of course, the coffee itself keeps customers coming back to one of their physical retail locations but they’re also in the business of selling their name, likeness and subsequent products to smaller, independent restaurants, coffeehouses or other business that would be inclined to carry coffee: health clubs, hospitals, larger offices, etc. A quick glance at the Caribou Coffee web site also reveals a company rich in history and one that isn’t afraid to tell their story. The central thesis of Caribou Coffee’s mission is to empower and motivate customers through delicious coffee that helps them make the most out of each day. The marketing almost feels like coffee is secondary to an unbridled passion for customer satisfaction and a spirit that constantly looks for new products and ways to service various individuals or businesses. Every cup of coffee should be unique – just like the customers who buy the products. That’s why they include more than just caffeinated and decaffeinated; they have coffee, for example, that has a tart, fruity taste to it. Caribou Coffee consists of a business model that is two-fold: retail stores and selling products online to various types of customers (individuals and businesses). The retail stores rival Starbucks as one of the premiere coffeehouses in the United States. Their online sales range from those who want a distinct coffee flavor in the comfort of their own home to those offering Caribou Coffee as a part of a menu in a store or restaurant. Caribou doesn’t sell franchises just coffee – along with tea and other goodies to have a presence within a place of business. Coffee may be “just coffee” to some distributors but Caribou Coffee can’t help but gush over the time, energy and patience they implore to create the perfect cup of coffee. Customers certainly appreciate that attention to detail, which is why they’ll always keep asking for that second cup courtesy of Caribou.