CD Universe isn't trying to take over the world in terms of offering the best selection of CDs, DVDs and video games. They have their sights set much higher and further. ...
CD Universe isn't trying to take over the world in terms of offering the best selection of CDs, DVDs and video games. They have their sights set much higher and further.
CD Universe sets out to be the one-stop shopping spot for anyone searching for a favorite band with domestic and imported CDs or perhaps combing the internet or local retailers for a particular hard-to-find movie.
If their impressive inventory of thousands of movies, CDs or video games isn't enough, perhaps the incredibly low pricing is enough incentive to visit the CD Universe web site. The conventional thinking is that bigger electronic retailers such as Best Buy probably trump CD Universe in price but that just isn't quite the case. CD Universe closely looks at the price it pays and doesn't go much above their cost when it finally hits their online shelves.
More important, CD Universe is able to stay afloat with larger companies simply due to the fact that their inventory is much more extensive, especially when you talk about specific products that are perhaps out of print or aren't overly popular. Bigger chains carry the newest releases but very few stay stocked with older albums or movies, which is how CD Universe stays relative in a hotly contested market. The inventory and pricing is a tremendous tandem for CD Universe, not only with larger companies but also second-hand or auction sites like eBay or any of the penny-auction entities.
A huge inventory often can be viewed like a restaurant menu with too many choices, thus presentation of products is key for CD Universe. They come prepared, however, and break up their categories nicely. For example, finding the video game you want can be broken down by console or gaming system. The same goes for music; it is separated for customers by genre.
As for separation, CD Universe pulls away from comparable competitors with a penchant for not only keeping its selection superior but also satisfying the consumer.