The brains behind Best Buy realized that an entire untapped market existed in the electronics realm – the segment that isn’t capable of buying a brand new c... Keep Reading

The brains behind Best Buy realized that an entire untapped market existed in the electronics realm – the segment that isn’t capable of buying a brand new computer, iPod or video game system. Not to worry; here comes the “boom” – as in CowBoom.com CowBoom.com was created with one goal in mind: to offer used, refurbished and even new products that are drastically reduced for a variety of reasons. Customers who may be leery of buying used can breathe a sigh of relief as CowBoom.com quickly points to a money-back guarantee as reason to stay cool, calm and collected when making a purchase; you even have an option to buy additional protection should the mood strike. Because of CowBoom.com and its affiliation with Best Buy, the web site earns instant credibility thanks to its big-box backer. CowBoom.com also is quick to point out to customers that “used” has plenty of diverse meanings – anything from an item that may have been returned and is perfectly fine. CowBoom.com also isn’t in the business of offering great pricing without the backing of name brands such as Toshiba, Samsung and Apple. CowBoom.com has all the major technological players and that no surprise, again thanks to Best Buy at the steering wheel. The driving force behind CowBoom.com easily is its pricing scale, which is hundreds to thousands of dollars less than buying new – similar to paying $20,000 for a brand new car or buying one that is a year old for thousands less, even though there is very little difference in a 12 month period. Aside from electronics, CowBoom.com also features a smaller section dedicated to health and beauty along with music and movies. CowBoom.com capitalizes on this mentality and has given Best Buy a whole new buying audience as its disposal, one that it may have never reached without this web site. Best Buy isn’t a successful company by accident. It saw a void and filled it with CowBoom.com – a resounding success as an ancillary company for Best Buy and an undeniable cash cow.