To the naked eye, Crayola probably is just a company that has perfected the creation of the crayon. A closer look shows the true colors of Crayola. Sure, Crayola seemin... Keep Reading

To the naked eye, Crayola probably is just a company that has perfected the creation of the crayon. A closer look shows the true colors of Crayola. Sure, Crayola seemingly created the crayon and all things associated with kids displaying their creative side. Markers, colored-pencils, water-colored paint and now silly puddy comprise the topical, sales-driven portion of the Crayola brand. Crayola isn’t just a major player in the crayon business. It’s the main attraction – and has been for more than 100 years. The products of this household name can be found on the shelves at big-box retailers to the tune of Wal-Mart, Toys ‘R Us, K-Mart and Target. For years, children have clamored to have Crayola crayons as a staple of their childhood. The corporation has experienced unparalleled sales revenue as a result. In short, crayons and Crayola go hand-in-hand. But Crayola has emerged as more than just a one-dimensional company solely interested in increasing its bottom line. The Crayola brand is heavily involved in charities, energy conservation, and is deeply rooted in empowering children to think outside the box – and then draw on it. Crayola is quick to point to its “Green Initiatives” in the form of its impressive Solar Farm, a massive sun-powered “factory” that can produce millions of crayons for years to come. Obviously, kids play the biggest part in Crayola’s mission statement and overall goals. Crayola has been transformed into a platform for promoting kids. One selection of the web site is solely dedicated to showcasing craft and coloring submissions by children. Parents also have the option of printing coloring pages out right at home, rather than scrambling to buy a coloring book at the 11th hour. Practicality meets a passion for promoting goodness and creativity as Crayola continues to drive sales and stay relevant in the market place. Furthermore, Crayola continues its undying desire to mold the minds of future generations.