Dereon has the distinction and advantage of being a clothing and accessories line created by one of the more famous singers in the world and inspired by her family histor... Keep Reading

Dereon has the distinction and advantage of being a clothing and accessories line created by one of the more famous singers in the world and inspired by her family history. Beyonce, the former front woman of Destiny’s Child, and solo pop superstar teamed with her mother to develop, produce and sell a line of clothing known officially as House Dereon, the last name of Beyonce’s grandmother. No one has doubted that Beyonce equals boldness, whether that is reflected in her music career, personal life or any endeavor she pursues. Her Dereon brand is no different. This clothing likely will never be on the shelves at Target or Wal-Mart but that is done by design. These clothes are rich in Knowles’ culture and sport a style that is distinct and unparalleled within the fashion community. From clothing to accessories to shoes, no one item feels manufactured or part of a mass assembly line of products. Instead, customers are keen on the notion that the items from House of Dereon make their wardrobe unique, different and, if nothing else, a standout at any get together, the office or just walking down the street. In fact, the marketing of House of Dereon is when the “sidewalk meets the catwalk,” suggesting that these clothes can be worn for just about any occasion. House of Dereon runs the clothing spectrum with sweatpants to formal wear that feels and looks amazing, regardless of a particular outing. Naturally, a big part of the marketing efforts come from Beyonce backing the line and obviously personally endorsing it. That alone is worth more money spent in print ads and television hype. In short, Beyonce, in name alone, is her own brand and a respectable one at that. She takes that same reputation and aura and puts her soul into a family endeavor that undoubtedly sits close to her heart. That type of passion alone makes House of Dereon feel like it has a place in just about anyone’s home.