Dyson doesn’t just dabble in technology when it comes to its products – it is driven by it. This forward-thinking company, whose roots began in developing v... Keep Reading

Dyson doesn’t just dabble in technology when it comes to its products – it is driven by it. This forward-thinking company, whose roots began in developing vacuum cleaners, has perfected the art of design and durability with everything it offers. Dyson products are well-designed and almost futuristic looking. That style comes from its founder James Dyson, who is constantly looking to make any product better just through a simple change or a complete overhaul. Take this vacuum cleaner, for instance. Vacuum cleaners, once bulky, heavy and hard to push, have been replaced by a sleek, modern design with seemingly as much or more technology than one might see on a NASA blueprint. Dyson, for example, heavily marketed its “ball” technology. This simple approach to the vacuum cleaner uses a circular center that houses the motor and makes steering easier and maneuvering through the house a breeze. Speaking of breezes, Dyson also has perfected other items such as fans, heaters, hand dyers and tools. Tools from Dyson include the practical pet groomers along with various attachments and allergy kits. Dyson flexes its invention prowess with products one may not have thought of otherwise – such as a carpet cleaning powder that helps customers avoid stepping in a wet residue while trying to treat hard-to-tackle stains. Something that simple really reinforces the point that Dyson doesn’t accept the status quo or toil around in mediocrity. Of course, Dyson products look great and the technology is sound but how do they work. In a word, they’re flawless. Everything that comes through the doors of Dyson is convenient – from the lightweight vacuum cleaners to an attachment that allows customers to go between that little space between a counter and fridge. Buying a Dyson in a retail store is one avenue but the web site offers sale items and clearances exclusive to Dyson.com. The amount of customer support on Dyson.com is almost as remarkable as the products themselves. Dyson dissected the current crop of bloated, overweight vacuum cleaners and made a conscious decision to redesign with the customer in mind. They took that same initiative and created an ancillary product line that mirrors the kind of creativity and ingenuity that deserving of carrying the Dyson name.