The early beginnings of the Ed Hardy clothing brand began rather modestly as its creator Don Ed Hardy started as a tattoo artist and eventually became a T-shirt connoisse... Keep Reading

The early beginnings of the Ed Hardy clothing brand began rather modestly as its creator Don Ed Hardy started as a tattoo artist and eventually became a T-shirt connoisseur by developing one of the most renowned and recognizable brands. Hardy fashioned quite a reputation as California tattoo man and took his knack for artistic integrity and drawing and began a line of clothing that is distinct, remarkable and wildly popular. One major positive when discussing Ed Hardy clothing is its attention to detail – and not just design-wise. The clothes are soft and thin, albeit well made. Gone are the hard, coarse cotton material in favor of a marvelous mix of polyester and cotton melded perfectly. The Ed Hardy clothing line is sold around the globe with stores in New York, Los Angeles and Boston, just to name a few. The Ed Hardy brand employed a sensational marketing tactic to raise awareness for its T-shirts: get celebrities to wear them. That strategy paid off as the Ed Hardy look is incredible popular in Hollywood and with A-league movie and TV stars. Now, celebrities of all shapes and sizes get caught religiously on camera sporting the Ed Hardy look. Other than its popularity, Ed Hardy sets itself apart from other clothing because the designs are incredibly unique and mirror a Don Ed Hardy painting or portrait. Each shirt seemingly includes a piece of Don Hardy’s soul – no one article of clothing duplicates another. The one constant with Ed Hardy clothing is the Ed Hardy name along with a signature heart or human skull. Most customers associated Ed Hardy with wild designs but the company also began developing its signature look on shoes, accessories, hats and bottoms. Ed Hardy delivers a brash sense of style that transcends the plain, old T-shirt and grabs a significant market share in the clothing business predicated on originality. Knowing the history of Don Ed Hardy and his roots, that shouldn’t surprise anyone.