Lose the lottery tickets and bag that traditional basket. Garrett Gourmet Popcorn is a Chicago-based popcorn powerhouse that produces tins that tantalize customers with... Keep Reading

Lose the lottery tickets and bag that traditional basket. Garrett Gourmet Popcorn is a Chicago-based popcorn powerhouse that produces tins that tantalize customers with various displays and even the opportunity to create their own tin. The Garrett online store is packed with just about every popcorn tin creation one can imagine. A good portion of Garrett’s popcorn tins pay homage to the “Windy City” with Cubs, Bulls and Blackhawks. One of the more iconic offerings is the tin that is the replica of Wrigley Field, one of the oldest and most storied baseball parks in the United States. But not all the popcorn portrays a Chicago-based sports team. The Garrett web site pieces together popcorn tins that are suitable for almost every occasion: weddings, corporate gifts and holidays. The real test to determine whether Garrett is a true original - or just another popcorn-producing conglomerate with little or no distinction – is taste. Garrett boasts “secret family recipes” and a flavor unlike no other. The popcorn mogul rises to the occasion faster than its actual popcorn pops. Garrett popcorn isn’t just any buttery kernel but rather a mélange of various flavors including brown sugar, cheddar cheese and caramel. The marketing of Garrett’s amazing popcorn rests on two areas: within Chicago and online. The former is an easier obstacle to overcome as the popcorn giant is well-received and loved in its home town. Nationally, Garrett’s may not be a household name but the online store is littered with tremendous variety and well-equipped to service its growing customer base. That same group of customers clamors to sign up for the email club, which features discounts and first dibs on any new products or clearance items. The key to Garrett’s popcorn success is an innate admiration for making a great product and adhering to one common business theme: keep the customer happy. Not only are they happy, but they’re stomachs certainly rank as satisfied.