With so many companies focusing primarily on selling contacts online, actual eyeglasses may have been forgotten. But not quite gone, at least not according to Glasses E... Keep Reading

With so many companies focusing primarily on selling contacts online, actual eyeglasses may have been forgotten. But not quite gone, at least not according to Glasses Etc. So first and foremost at Glasses Etc. is to define exactly what “Etc” means. Yes, Glasses Etc. succumbed to pressure apparently and actually offers contact lenses, hence the “etc.” But contacts are a small modicum of what comprises Glasses Etc. as they’re mostly interested in offering an exemplary array of prescription eye glasses or sunglasses. There certainly is no shortage of top-name brands available at Glasses Etc. such as Tom Ford, Dolce, Tiffany and Ralph Lauren. Clearly, Glasses Etc. can see exactly what customers want by carrying on the premier names in eyewear. Offering glasses for men, women, and kids, Glasses Etc. expands its retail repertoire by also including prescription sunglasses and glasses/sunglasses designed by the likes of Nike and Bolle specifically for sports. Glasses Etc. revels in the pricing game as well and features some really attractive cost-cutting that doesn’t sacrifice customer satisfaction or quality but rather encourages consumers to simply buy more than one pair. Clearances, discounts and a section dedicated to $99-or-less frames serve as quite the catalyst to increase sales and return customers. Returns, not that many occur, can be done within two week but convenience truly is the name of the game at Glasses Etc. Naturally, they accept prescriptions but the idea of checking out frames from home and simply clicking and buying seems much more appealing that hitting the mall or physical retail outlet. Glasses Etc. helps customers at every turn as well with a buyer’s guide spot on the web site and points them in the right direction with a celebrity guide to buying frames. Customers truly love to live vicariously through famous people and try to emulate their style at every turn. Glasses Etc. does an excellent job of marketing their frames by pointing to those in Hollywood or professional sports that happen to sport the same look. Thankfully, that preferred look isn’t hard to find at Glasses Etc.