HBO has the uncanny knack of delivering great, original shows that resonate with audiences so much that they’re willing to pay extra just to watch. Those amazing o... Keep Reading

HBO has the uncanny knack of delivering great, original shows that resonate with audiences so much that they’re willing to pay extra just to watch. Those amazing originals also translate into fantastic paraphernalia in HBO’s online store. Shows such as The Sopranos, Sex and the City and Oz started the momentum for HBO and its store and the site hasn’t looked back since. Newer shows such as Game of Thrones, Boardwalk Empire, True Blood and Girls have a similar production feel as their predecessors and the merchandise is equally intoxicating. Shirts, hats, DVDs and everything from shot glasses to umbrellas are featured items at the HBO Store. Certain niche items appeal to different demographics. For example, the show “Girls” offers its predominantly female audience merchandise such as nail polish. Game of Thrones is pure testosterone at its finest and appeals to men who push and shove to get to the TV every week to follow the action. Subsequently, shot glasses, sweatshirts and fleece blankets are hard to resist. HBO also offers visitors to the store plenty of sale items and shipping specials, which has become standard in the world of online sales. One nice caveat of the HBO site is the network refuses to ignore its past shows such as the aforementioned Sex and the City and the Sopranos. These shows became the standard for the network and set the bar beyond high and left traditional network TV in the dust. So, HBO does a tremendous service to its customers by still offering Sopranos cookbooks and Sex and the City posters. One nice aspect of the HBO Store is the “Gift Finder,” which allows even the most novice shopper who isn’t quite sure what to buy a path to a successful experience. HBO, much like other quality online retails such as the NFL, MLB and WWE, make it a point to officially license their merchandise to deter knock-offs. HBO also follows the lead of email marketing that is tailored to the specific customer. Fans of Game of Thrones likely won’t be getting emails attempting to entice them to purchase a Carrie Bradshaw bobble head doll. Whether it is the search by show option or a quick discount upon joining the email club, HBO doesn’t take even the slightest misstep and has implemented a remarkable store that mirrors their amazing television creations.