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11/15/18

Sierra Trading Post: Apparel meets adventure with this high energy retailer

Sierra Trading Post isn't about to slow down any time soon.

They're a company that started more than 30 years ago, and what was an original store in Wyoming has transformed into a first rate retailer with physical stores but a huge footprint in the mailing catalog and online business if you're in the market for apparel, along with gadgets, gear and anything outdoor related.

"Footprint" is ironically a great word that represents not only the rise of Sierra Trading Post into a formidable, renowned and recognized brand in outdoor recreation but also its propensity to put customers first with its array of inventory for men, women and a desire to seamlessly meld the love of the outdoors, fitness and clothing and accessories to match.

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Sierra Trading Post is more than a recognized name that offers selection and pricing that is unbeatable. They don't rely on their branding along, but instead are quick to deliver to your doorstep quality and craftsmanship without the high markups for what clearly is unparalleled merchandise.

Instead, Sierra Trading post doesn't allow its competitive pricing to compromise what it's giving the customer. A rare occurrence takes place each time you order from Sierra Trading post: you get an amazing product at a price that is competitive, if not hard to believe.

What makes Sierra Trading Post stand out from others, too, is its easy to see love of all things freeing, from the outdoors to wherever the open road takes you, from adventurous hiking trips to a camping excursion with the family.

Where Sierra Trading Post comes in is with its vast array of anything from its eclectic footwear to outerwear, slippers, sweaters, sock and really and truly anything you can think of clothing wise. They also offer tremendous merchandise diversity with home decor, as well.

While Sierra Trading Post promises and delivers extraordinary pricing, you might be surprised to realize that the brand names offered through the store are top notch, anything from Nike to Under Armor, Saucony and Columbia Sportswear, and that who's who of manufacturers is only the tip of the iceberg as far as how diverse the shopping is at Sierra Trading Post, whether you're looking online from the comfort of your couch or indulging in a mail order catalog, cozied up and most likely already feeling relaxed in something you already purchased from the company.

For even more discounts, check out Sierra Trading Post promotional codes that allow you to save over and above what you're receiving, including percentages off on merchandise and free shipping, among other savings.

Sierra Trading Post is truly one stop shopping underscored by a passion for not just pricing but all things that encapsulate an individual, couple or family as far as not only having first class clothing at their fingertips but knowing it's coming from a company that believes in what it's sending your way.

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07/09/18

TOMS: Shoe brand scores with diverse footwear and company driven positivity

When TOMS was created more than a decade ago, founder Blake Mycoskie had a lofty goal in mind: for every pair of shoes purchased, TOMS would donate a pair to a child in need. The innovative business model was dubbed "One for One".

Over the past 12 years, TOMS has provided more than 60 million pairs of shoes to needy children, and has expanded to provide several other vital services to the less fortunate across the globe.

The initial shoe design for TOMS was the alpargatas, a canvas slip-on shoe that Mycoskie wore while traveling in Argentina. It was during that trip that Mycoskie witnessed countless children who were running through the streets without the benefit of footwear.

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While the alpargatas are still a staple of TOMS shoes, the collection now includes men's slip ons, sneakers, boat shoes, and dress shoes. Additionally, women's styles consist of boots, espadrilles, flats, heels, platforms, sandals, wedges, wedding and vegan. The kids' selection includes youth, tiny and baby shoes.

These shoes aim to blend style and comfort, and offer a wide range of colors, as well as fabrics like leather, canvas, twill and waterproof.

In 2011, TOMS launched its line of eyewear, maintaining the same objective of helping those in need. Since that time, 400,000 people have received prescription glasses, medical treatment or sight-saving surgery as a result of corresponding purchases.

The men's and women's sunglasses offer a wide variety of prices and are inspired by vintage styles, including heart, oval, round and square face shapes for men, while women's choices consist of polarized, oversized, cat-eye, round, square, and pilot.

Three years later, TOMS added coffee to its operations. TOMS Roasting Co. sources its beans from regions all across the world. For each purchase of the coffee, TOMS donates 140 liters of safe water, which equates to one week's supply, to a person in need. Since 2014, more than 450,000 weeks of safe water have been provided.

The coffee is available for purchase at select Whole Foods locations, as well as at four TOMS store locations throughout the United States.

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Lastly, the company added TOMS Bag Collections, with purchases resulting in safe birth services. Those services include training for skilled birth attendants, as well as the distribution of birth kits.

To this day, TOMS continues to address needs and advance health, education and economic opportunities around the world.

Yes, they're product driven, and the brand speaks volumes with its eclectic selection and forward design, but the forward thinking and how they view the world can't be overlooked as it is driven in company positivity.

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12/24/17

Under Armour: Where fitness, performance and style are winning formula

Some brands are built on name value alone. Some have a solid foundation but fail to capture the attention of the masses. Some have all the brand awareness in the world, but trust and product assurance are often lost as growth is attained.

And then, you have Under Armour, which excels on all levels and leaves nothing left on the field of play that is open for debate as far as all the attributes and characteristics you'd want out of a company.

Under Armour is arguably the most recognized name in athletics as far as apparel, performance gear, shoes, hats and equipment is concerned. The brand is both underscored with notoriety but also delivers products that are fit for the active, stay at home mom to the dad hitting the gym or golf course as much as as a professional athlete who needs all 60 minutes of gloves, spikes or a jersey to be successful.

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The widespread appeal of Under Armour can't be overlooked, although the company hasn't experienced any sort of drop off in customer satisfaction and service in its inception in 1996. The company has grown into a billion dollar entity but that reliance on revenue dollars hasn't created a disconnect for customers who still gravitate toward the Under Armour brand and what it means for them.

Sure, Under Armour has slick marketing campaigns infused with intensity and desire, but at the end for the day if the T shirts, performance wear, shoes and accessories don't deliver as advertised, then the company wouldn't flourish.

But the products do, and the consumer couldn't be happier.

Under Armour is lauded and loved by men, women, kids and athletes alike for one simple reason: the products look, feel and wear like championship material. From the simple sweat shirt and hoodie to the Cold Gear and Heat Gear that keeps you chill and cozy, respectively, Under Armour not only has its finger on the collective pulse of the athlete but the general public that simply wants better athletic and every day clothing for their closets.

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Yes, sports icons like Tom Brady and iconic superstars like Dwayne Johnson, promote Under Armour, but even the weekend warrior who hits the gym and wants to do it in style and comfort can attest to just how amazing everything the brand says and sells isn't just smoke and mirrors or celebrity involvement.

Under Armour is built around a philosophy that runs deeper than being glitz, glamour and just a name. The moment a garment or shoe is put on, you immediately immerse yourself and can feel exactly what Under Amour stands for: style that doesn't compromise quality.

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07/08/17

Columbia: Outerwear done flawlessly for entire family

Mention the name "Columbia" in reference to clothing to, well, just about anyone, and they'll immediately have a look of satisfaction on their respective faces.

Of course, they'll know the Columbia brand, and all it has done and continues to do as the face of outwear for the entire family, but just as important is the absolute quality and durability, fashion and flare that this retailers embodies from top to bottom, through their commitment to customer satisfaction and ultimately care for the consumer.

Also known as Columbia Sportswear Company, this company is all about its outwear. From top to bottom, you'd be hard pressed to find a retailer who is adept at not only creating outwear that is stylish but also so practical in how it is created and then sold to the masses.

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While any brand or retailer can say they believe in their products, Columbia is the heart and soul of the outdoors, with not only apparel for men, women and kids, but a true passion for outdoor living and making sure every top, bottom or shoe is showcases as more than just any, old product but also a means to enjoy everything the outdoor lifestyle offers.

From a practical standpoint, Columbia makes products that last, and anyone who owns or has purchased a Columbia product (and pretty much everyone has) undoubtedly still has that same shirt or pair of shoes, ski gear or anything else from the brand still in their closet and worn to this day, no matter how many years have passed.

The online store is a virtual cornucopia of all things outdoors, from the fleece products aimed at keeping you warm on a nice hike or jackets that are developed and tested to withstand rain, sweat and made specifically for the athlete or every day person in mind.

A nice feature on the web site allows you to stop for the perfect ensemble by searching for clothing and outwear based on the activity at hand. For even more savings, check out Columbia promo codes online for discounts and free shipping, among other ways to save.

Columbia isn't just a name brand, however. Sure, when you're the leader in outdoor apparel, resting on your laurels and what you've done previously would be an easy path of travel. But Columbia, much like the clothes and products it creates and customers it empowers, wants that path to be challenging and constantly changing, through rough terrain or choppy waters, only to emerge on the other side a better, smarter and victorious retailer that ultimately keeps customers content.

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05/01/17

Timberland: How one company redefined comfortable

Few, if any, are unfamiliar with the Timberland brand.

You can surely chalk that up to name recognition, but the Timberland lore goes far beyond the name alone.

Ask anyone from a construction worker to the average Joe or Jane about Timberland, and their eyes will light up and immediately engage in conversation about the very shoes they have on right now or just how their footwear has managed to change their lives from one day to the next with comfort and durability they so richly appreciate.

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Retailers who rely solely on the name grow stagnant, and fail to stay connected with their intended audience, and for most that is the general public. Timberland doesn't have that problem whatsoever, as they continue to amaze, delight and keep customer loyal with every purchase and long lasting piece of footwear they own.

But Timberland is so much more than just boots for men and women, although that certainly would be their calling card if you had to pick one element or aspect of what they do.

Of course, if you immediately think "boots," that certainly is perfectly fine with Timberland. Chances are, they love that they've been christened as the standard bearer in the boots business.

Timberland also has an array of clothing for men and women, anything from outerwear to T shirts, pants and accessories as well. Timberland also has a huge selection for kids and a section aptly titled Timberland Pro, for that every day, hard working individual that demands clothing and boots work just as hard as they do, with a focus on practicality and durability as the two drivers for this particular line of clothing.

Perhaps the most telling sign of just how much Timberland believes in the finest boots and products known to customers is its section that allows you to customize your order and also watch their process of how they make a boot from start to finish. It's engaging, appreciated and customers undoubtedly feel as though what they buy is going to be rooted in ingenuity, craftsmanship and quality.

For even more savings, you can find online Timberland promotional codes that allow customers to save on their entire order or get other perks, such as free shipping.

If you need boots, the kind that are going to last for longer than a cup of coffee or a calendar year, Timberland is the name you'd rely on most. That name also means something when it comes to clothing, work wear and anything else that you want as part of your attire.

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