11/15/18
Sierra Trading Post isn't about to slow down any time soon.
They're a company that started more than 30 years ago, and what was an original store in Wyoming has transformed into a first rate retailer with physical stores but a huge footprint in the mailing catalog and online business if you're in the market for apparel, along with gadgets, gear and anything outdoor related.
"Footprint" is ironically a great word that represents not only the rise of Sierra Trading Post into a formidable, renowned and recognized brand in outdoor recreation but also its propensity to put customers first with its array of inventory for men, women and a desire to seamlessly meld the love of the outdoors, fitness and clothing and accessories to match.
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07/09/18
When TOMS was created more than a decade ago, founder Blake Mycoskie had a lofty goal in mind: for every pair of shoes purchased, TOMS would donate a pair to a child in need. The innovative business model was dubbed "One for One".
Over the past 12 years, TOMS has provided more than 60 million pairs of shoes to needy children, and has expanded to provide several other vital services to the less fortunate across the globe.
The initial shoe design for TOMS was the alpargatas, a canvas slip-on shoe that Mycoskie wore while traveling in Argentina. It was during that trip that Mycoskie witnessed countless children who were running through the streets without the benefit of footwear.
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12/24/17
Some brands are built on name value alone. Some have a solid foundation but fail to capture the attention of the masses. Some have all the brand awareness in the world, but trust and product assurance are often lost as growth is attained.
And then, you have Under Armour, which excels on all levels and leaves nothing left on the field of play that is open for debate as far as all the attributes and characteristics you'd want out of a company.
Under Armour is arguably the most recognized name in athletics as far as apparel, performance gear, shoes, hats and equipment is concerned. The brand is both underscored with notoriety but also delivers products that are fit for the active, stay at home mom to the dad hitting the gym or golf course as much as as a professional athlete who needs all 60 minutes of gloves, spikes or a jersey to be successful.
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07/08/17
Mention the name "Columbia" in reference to clothing to, well, just about anyone, and they'll immediately have a look of satisfaction on their respective faces.
Of course, they'll know the Columbia brand, and all it has done and continues to do as the face of outwear for the entire family, but just as important is the absolute quality and durability, fashion and flare that this retailers embodies from top to bottom, through their commitment to customer satisfaction and ultimately care for the consumer.
Also known as Columbia Sportswear Company, this company is all about its outwear. From top to bottom, you'd be hard pressed to find a retailer who is adept at not only creating outwear that is stylish but also so practical in how it is created and then sold to the masses.
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05/01/17
Few, if any, are unfamiliar with the Timberland brand.
You can surely chalk that up to name recognition, but the Timberland lore goes far beyond the name alone.
Ask anyone from a construction worker to the average Joe or Jane about Timberland, and their eyes will light up and immediately engage in conversation about the very shoes they have on right now or just how their footwear has managed to change their lives from one day to the next with comfort and durability they so richly appreciate.
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Keycode is headquartered in Las Vegas, Nevada.
