Don’t let the blonde hair and her ditzy television personality food you: Jessica Simpson knows how to strike gold. Jessica Simpson, the platinum blond who churn... Keep Reading

Don’t let the blonde hair and her ditzy television personality food you: Jessica Simpson knows how to strike gold. Jessica Simpson, the platinum blond who churned out millions of albums sold and even managed to squeeze in a hit reality TV show, is at it again with her Jessica Simpson Collection. Simpson traded in her mid-2000s Daisy Duke shorts in exchange for motherhood and a fashion collection that is wildly popular. Customers immediately are immersed in a selection of apparel, jeans and fragrances. Simpson, being a new mom, also has added a section for maternity clothing and plus sizes. The web site allows you to sign up and save 10% off your first order. Simpson’s carefully crafted web site allows her fan base to make purchases based on prices or style – and even color. Prices are surprisingly modest, ranging anywhere from $30 to $100. Anything over $100 includes free shipping. The online store Simpson created adds a special touch for customers who may not be sure they like what they see. Gone are the flat one-dimensional pictures and in its place, Simpson offers her customers a video that accompanies dresses for sale. How does the dress look when I move? Does it flow or cling to me? Simpson seemingly takes these and other questions to heart and answers them emphatically. That type of foresight from Simpson and her people prove she may be short on savvy but long on empathy – she knows what her clients want. Simpson proves that again with sections on her web site that boast sale items and the most popular products. Simpson’s forage into fashion has afforded her a spot on the hit television show “Fashion Star,” which only furthers her credibility as a clothing entrepreneur. Simpson shows her marketing wherewithal by including clips of her “Fashion Star” show on her web site. Macy’s took notice of Simpson’s acumen and star power and signed her Jessica Simpson Collection as an exclusive to their retail store. It doesn’t take long while navigating through the Jessica Simpson Collection via the web that she truly loves fashion – she even names her handbags. Simpson may not have the reputation of being the smartest person on the planet but the Jessica Simpson Collection shows her fashion intelligence is immeasurable.