Armed with a sense of style devoid of the overwhelming budget, Justfab.com flexes its fashion muscles in a way that isn’t overly expensive or intimidating to poten... Keep Reading

Armed with a sense of style devoid of the overwhelming budget, Justfab.com flexes its fashion muscles in a way that isn’t overly expensive or intimidating to potential customers. Justfab.com, the brainchild of fashion mogul Kimora Lee Simmons, keeps its pricing simple – everything is $39.95 or less. Her inventory is comprised primarily of shoes, handbags and denim. Simmons, once the architect of Baby Phat, devised an online store that caters to new and old customers with a membership-style business plan and personalized service. The fairly reasonable pricing comes from Simmons’ penchant to deal directly with manufacturers. The latter comes in the form of a simple style quiz that new women take before you decide to join the site/store. The quiz collections information and personalizes and customizes a cyber shopping list. That list is quickly expedited to your email and then the shopping commences. Anyone placing their first order is greeted with a splendid offer: 50% off the first item purchased plus free shipping. Afterward, Justfab.com always offers free shipping on any orders. That first purchase not only includes a fantastic introductory price but also access to the Justfab.com VIP room, which keeps up with delivering not only that initial shopping list but ones on a monthly basis. The joining process is fairly simple, with a few key points to keep in mind. The site charges customers $39.95 per month but only if they don’t buy anything or don’t inform the Justfab.com family that they’re “skipping this month,” and won’t be buying anything at that time. Simmons may come across to some as a wealthy designer with only her best interests in mind. While any smart businessperson ultimately pays attention to profits, Simmons has a softer side, too. She developed Justfab.com for the general public who want a celebrity aura and look minus the lofty price tag.