A famous, green crocodile coupled with an array of remarkable retail acumen puts Lacoste light years ahead of its clothing competitors. A French apparel company, Lacost... Keep Reading

A famous, green crocodile coupled with an array of remarkable retail acumen puts Lacoste light years ahead of its clothing competitors. A French apparel company, Lacoste sports its signature croc on a majority of their items but the real green comes in the form of envy; everyone clamors to buy Lacoste and those not affiliated with the clothing company or have the unenviable task of battling against them are jealous. Perhaps the most famous piece of clothing from Lacoste is their polo/tennis shirts but the company showcases a wide variety of products for men and women that include – aside from clothing – shoes, perfurme, watches and eyewear. They’ve recently delved into items for the home, including pristine sheet sets and thick, lustrous towels. Lacoste isn’t just for adults as they include tremendous choices for kids as well as adult collections inspired by the likes of tennis sensation Andy Roddick and Rene Lacoste, founder of the clothing line. Each article of clothing conjures up the distinctiveness and substance of the person behind it. Those not privy to Lacoste in a traditional boutique or high-end store need not worry as the brand is bountiful on the web, namely their online store. Not only does the online version of Lacoste feature the same sensational in-store products but actually boasts more choices and sizes, along with free shipping and the convenience of shopping from home. The size aspect comes in the form of the “big and tall” spot on the online store. Aside from free direct-to-door shipping and superior selection, Lacoste is opposed to discounting its products to as much as 50% as part of its “sale” section. The in-store experience is just as enjoyable as the Lacoste brand is available in fashionable department stores in the United States. Those stores include the marquee Saks Fifth Avenue, Bloomingdales and Neiman Marcus – along with the ubiquitous Macy’s chain of department stores. Lacoste is a nice mix of lavish and understated, stylish fashion that appeals to a wide customer base, which doesn’t waste time hunting down the clothing synonymous with the crocodile.