Actress turned entrepreneur, Lauren Hutton once lived a life centered on film. Now, she’s turned her creative attention to a new love affair: makeup. Hutton dove... Keep Reading

Actress turned entrepreneur, Lauren Hutton once lived a life centered on film. Now, she’s turned her creative attention to a new love affair: makeup. Hutton dove right into the cosmetics fray to rave review with her aptly titled Lauren Hutton Collection, featuring everything from eyeliner to lipstick and everything in between. Hutton derived her inspiration from within; she’s made it clear that she decided against overdone make-up application instead centering her goal and talents on creating makeup that seemed natural, effortless and, in turn, flawless upon application. In addition to developing a plethora of cosmetics, Hutton also devised a plan to not only increase sales but to educate her customers on the ins and outs of makeup application. Lauren Hutton features a color-coding system – the Face Disk - that is as close to a paint-by-number approach to cosmetics as anything else on the market. Hutton didn’t travel down this road to insult the intelligence of her customers but rather make buying decisions and subsequent implementation easy. One redeeming aspect of the Lauren Hutton cosmetic line is the option and ability to buy refills for the aforementioned Face Disk, as opposed to having to buy again and start from scratch. If all that customer service isn’t enough, Lauren Hutton offers a specific section on her web site dedicated simply to “Makeup Tips.” This spot leaves customers feeling secure in making a purchase but mostly is dedicated to ensuring proper usage of make-up for just about every aspect of application. Those helpful thoughts and equally smartening videos prove Hutton isn’t necessarily in the cosmetic business solely for making money and to turn a profit. Sure, those aspects deem a business ultimately successful or not, but Hutton’s vision manages to combine customer satisfaction and superior products into one outstanding line. And nothing is prettier than a plethora of consumers reaping the benefits of a business whose heart is definitely in the right place.