Customizable caps and can’t-miss collectibles highlight an all-star lineup for Major League Baseball and its online store, one that rivals that of the NFL and NBA.... Keep Reading

Customizable caps and can’t-miss collectibles highlight an all-star lineup for Major League Baseball and its online store, one that rivals that of the NFL and NBA. Everything from signed baseballs to official jerseys is available on a site that some crams 100 years of tradition into one convenient store. A quick glimpse at the MLB Store and the eyes immediately focus on the drop-down menu that allows fans to choose from their favorite team and begin shopping specifically for Pirates, Braves or Yankees paraphernalia. One important attribute of the MLB Store is its merchandise is officially licensed and is marketed as “what the pros wear” as opposed to the array of knockoff T-shirts and jerseys that permeates the worldwide web. That fact is especially prudent for fans who live in Boston but aren’t necessarily fans of the Red Sox. The online option allows that group to freely purchase from whichever team shop it so desires. The MLB Store certainly does an outstanding job of tracking orders and offering amazingly expedited shipping. But the real draw is the email marketing put forth by the site that hones in on buying trends. Fans begin receiving emails with updates on clearance or new items available for their favorite teams. That type of customer service goes a long way, especially given that an entity as large as MLB could easily dismiss fans because of its worldwide popularity. As MLB and its popularity continue to grow, so does the types of fans the product lures in. The MLB Store reflects the trend of bringing in women and kids to its audience and subsequently offers specific merchandise for that demographic. The MLB Store is even trying its hand at selling officially licensed equipment – everything from batting gloves to helmets that certainly appeal to parents who want their future hall of famers wearing nothing but the best. Taking a long look at the MLB Store and one can see rather quickly the brains behind the bats took their time and crafted an online store that is a sure-fire home run.