Trying to come up with just one word to describe the uniqueness of Orvis is difficult, since the brand boasts so many different products.
Perhaps the best way to encapsulate what Orvis does well is to center on its family owned approach to business in a very corporate, impersonal retail marketplace. You also can't overlook just how eclectic Orvis is in terms of what you can buy from them but also the knowledge they impart on their customers in a way that allows them to transcend sales and embrace service in a way that most brands can't emulate.
To the public, Orvis is a family owned company that does tremendous business online and is known for being the foremost experts and enthusiasts on fly fishing, and also hunting, sporting goods, and apparel.
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When it comes to fly fishing, Orvis isn't just a player, they rule the entire game and are considered as the trendsetters in this ultra popular realm. No matter if you're a weekend fly fishing warrior or a fishing pro in search of their next piece of equipment, Orvis is the benchmark.
But Orvis is more than just fly fishing, particularly when you consider how they treat customers but also embody the message that their company is about a lifestyle of sorts, grabbing a rod and hitting the open water or cozying up with a piece of outerwear for men or women and watching the sunset at the lake.
In addition to the fly fishing and apparel, Orvis offers footwear and have a penchant for perfection in dog beds, home decor and luggage, as well as a gift section that has a propensity for allowing customers to pick the perfect present for a loved one and the outdoors person in your family.
Hunting also plays a big part in Orvis' product line with guns and other gear for sport, but also schools for fishing and shooting, a showcase of just how much Orvis is all about living the outdoor life in the most real way possible.
Anyone who has done business with Orvis or ordered from them online know just how influentially they also are on how to treat customers with impeccable customer satisfaction ratings, and as much as a 100 percent guarantee for some brands sounds like marketing at its finest, Orvis stands behind it in totality to ensure customers are happy, satisfied and come back without thinking twice.
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From price to products and everything in between, Orvis is epitome of everything you'd want from a retailer while being anything but a standard online, mail order store that just sells to you.
They're more about living life to its fullest and providing its customers with all the tools to love life, too.
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