Much like a superhero appearing out of nowhere, the girls' clothing and accessories outfit known simply as "Justice" serves notice to comparable retail competitors around the world that the truth has set free a spending frenzy -- one that has taken Justice from newbie to juggernaut.
But the Justice brand isn't fighting crime -- unless you count crimes against fashion. Yes, Justice quietly contends that other name brand retailers simply haven't maintained a current, fashionable trend that is up to the standards of today's girls -- typically targeting the ages of 8-14.
That incredibly influential demographic often drives plenty of sales revenue as little girls tug on mom's arm -- and purse -- in the hopes of piecing together the perfect back-to-school outfit that isn't terribly outdated or bland.
Justice has fought off such heavyweights and Wal-Mart, Target and other reputable companies to earn a huge percentage of the market and rank as one of the more popular retailers in the world in the world of girls' fashion. Not only is Justice swimming with some of the biggest sharks in the retail game but they're beating them at their own game.
Justice combines fashion underscored with color and infused with style and isn't afraid to take risks in terms of patterns and designs. What makes the rise of Justice even more impressive is the price point when compared to the Wal-Marts and Targets of the world.
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Justice clothing is much pricier than their clothing counterparts but that fact pales in comparison to what matters most: girls want Justice clothing and parents want to make sure their kids are happy. That simple combination equals plenty of unbelievable success for Justice. The fact that a good portion of Justice clothing can be twice as much as that from Wal-Mart only serves as proof that Justice is on to something wonderful as far as connecting with its market and its desire to stand out from the same, old selection in terms of clothing and accessories.
Marketing also plays a tremendous part of the success and drive behind the Justice line of clothing. Justice manages to showcase their clothing that pairs it nicely with accessories in the form of engaging displays pieced together to perfection. Shopping, especially for a younger crowd, is especially easier when brands -- like Justice -- match a remarkable top with equally amazing pants, bracelets, necklaces and some superior sunglasses for a complete package that other retailers simply don't sport.
Then again, maybe they actually sport something similar but don't have the focus of Justice. A store and brand such as Justice has one primary goal and group it appeals to: young girls and pre-teens. Other, big-box retailers feature clothing as just a facet; For Justice, it is the main event.
That mentality and righteousness makes Justice the clear-cut winner.
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