They’re loveable, squeezable and put smiles of the faces of millions of people. Those adjectives aptly describe the phenomenon known as Pillow Pets but also mirror... Keep Reading

They’re loveable, squeezable and put smiles of the faces of millions of people. Those adjectives aptly describe the phenomenon known as Pillow Pets but also mirror the characteristics of the people responsible for creating them. Pillow Pets have experienced a meteoric rise in revenue since these cuddly, cash cows hit the market only a few years ago. This dynamic product doubles as pillow and stuffed animal in one amazing toy that is now available at major retailers such as Wal-Mart, Target and Toys ‘R Us, in addition to PillowPets.com. Disney, the NFL and other larger-than-life brands have given Pillow Pets the green light to use their likenesses on this fantastic product. Pillow Pets didn’t sell well initially but once parents knew this wasn’t just any, old stuffed animal, stores couldn’t keep them on the shelves. Pillow Pets have expanded their inventory beyond just the pets that double as pillows. Included in the Pillow-Pet family are pet slippers, blankets, full-size versions and even apparel (i.e. a Pillow Pet shirt that a dog-head hood). Pillow Pets also is a featured video game on the Nintendo DS system. The development, marketing and distribution of Pillow Pets serve as a terrific template for start-up businesses. Another endearing quality of the Pillow Pets empire is its commitment to charitable causes. Pillow Pets are the most requested and donated toy at various children’s hospitals around the United States. Pillow Pets was quick to offer up a helping hand in 2011 after the earthquake and tsunami in Japan nearly wiped out the entire country. Pillow Pets made a pledge to donate $1 for every Pillow Pet sold – just a small example of the big heart that permeates through the headquarters of Pillow Pets. Being a fairly new company, Pillow Pets relied heavily on its initial success. The brand is continually interested in expanding but more than that lending a helping hand to those in need across the world.