In an age when critics have deemed print as “dead,” Reader’s Digest seems determined to prove the pundits wrong. The iconic tabletop-sized magazine u... Keep Reading

In an age when critics have deemed print as “dead,” Reader’s Digest seems determined to prove the pundits wrong. The iconic tabletop-sized magazine uses its name recognition and insatiable love of the written word to develop an online store that is riddled with various topics – from health and beauty to craft and hobbies. Some diehard book lovers still enjoy holding a physical book, complete with pages and binding, and reading in traditional fashion. Reader’s Digest Store helps make this self-professed “dinosaur” style of reading a reality. But Reader’s Digest and its store also have their pulse on technology and what that means to their business. Anything available in print can also be purchased as a digital copy, which is a great alternative for those who can’t put down their iPads, Kindle Fire or E-Readers. The online store reeks of classic Reader’s Digest style and convenience and is tremendously easy to navigate. The left panel breaks down choices by interest and includes the much-loved clearance section. Something about book collectors and connoisseurs reeks of discovering the perfect novel or self-help book at a fraction of the cost. Ironically, Reader’s Digest does a lot of its marketing to customers via email. Customers who choose to offer up an email receive a plethora of emails that include plenty of discounts on already reduced products. Convenience and shipping play a large role in Reader’s Digest and its store’s success. The latter is quite simple as Reader’s Digest quickly points out that any product can be returned if the customer isn’t satisfied. Seems simple enough; so is the shipping, which allows purchases to be tracked with relative ease. The masterminds behind Reader’s Digest have been able to reinvent the brand, without losing the heart and soul behind simply selling books. That type of integrity and vision has the Reader’s Digest Store filled with life and ultimately going strong.