Gone are the days of driving to a local video store or even the rental kingpin Blockbuster in favor of a little, red box that is magically filled with favorite DVDs and B... Keep Reading

Gone are the days of driving to a local video store or even the rental kingpin Blockbuster in favor of a little, red box that is magically filled with favorite DVDs and Blu-Rays. Redbox has developed a rapport with customers as the most efficient and convenient way to order movies or rent video games. The Redbox model is quite simply a red box that is positioned perfectly at grocery stores, eateries, drug stores or anywhere people congregate in droves. Because most Redbox locations are so convenient, the thought of returning a movie isn’t quite as daunting as it once was. The other glaring positive is the ability to return DVDs to any of the nearly 35,000 Redbox locations, not necessarily where the initial rental transaction occurred. Pricing is another key in Redbox and its battle to overtake the rental market one DVD at a time. Typical Redbox prices hover around $2 per rental, even including new releases. That is extremely competitive, especially when considering Redbox’s main competitor: ordering movies from home. While more convenient than Redbox, movies ordered via remote from the comfort of the couch are typically double what Redbox charges. Redbox goes even further to combat that fact by offering a remarkable online tool that allows you to pick a location and reserve a rental. Most local video stores would scoff at the thought of “holding a DVD” and instead implement a first-come-first-serve mentality. Not Redbox – this forward thinking brand took a simple idea and continues to make it as convenient as possible for the masses. Consider that the mega-rental retail chain Blockbuster has experienced steep sales drops and store closing in recent years that has forced them to follow in the Redbox model. That kind of influence shows the forward-thinking Redbox stays one step ahead of its competitors and leaves them green with envy.