The marquee at Saucony should read something like this: Non-serious runners need not apply. Saucony doesn’t mince words; this company devotes its hard work, qualit... Keep Reading

The marquee at Saucony should read something like this: Non-serious runners need not apply. Saucony doesn’t mince words; this company devotes its hard work, quality footwear and unmatched service solely to runners. Technology aside, Saucony soars with a line of shoes that carry some serious credibility in how they’re devised and engineered. Saucony isn’t simply a shoe company that is mostly concerned with turning a profit. Sure, that is part of the Saucony blueprint but this group of corporate fat cats gives the skinny on what really drives them: running. And they have the shoes to show for it. Look no further than their well-received “Shoe Advisor,” which lays out a winning game plan for customers in their effort to find the perfect shoe fit. You have the option to select gender, what activity you’ll be participating in and what the surface will be. That attention to detail is only the start of Saucony and its dedication to its craft. The shoes are just an added bonus. A quick glimpse at the sneakers set aside for men and women show a propensity by Saucony to not only feature a well-made product but also a fashionable one. They incorporate advanced technology to keep one step ahead of their formidable competitors. Their newest creation is the Kinarva 4, which takes shoe making to a whole new level. Kinarva 4 boasts better cushion and support and a more natural feel to it. Aside from technology, Saucony doesn’t sacrifice the look of the shoes as they rival anything else on the market in terms of style. Colorful, bold and easy on the eyes are only a few ways to describe Saucony and its carefully chosen materials and design. Furthermore, Saucony doesn’t simply offer just a “running shoe.” That would be an insult to their vision as a shoe connoisseur; they have shoe categories broken down to such categories as trail running, road running and cross country endeavors. One predominant question that Saucony likely faces is why don’t they expand to do more than just running shoes? The answer is simple: when you do one thing so well, why change what works.