Trying to sum up the power, poignancy and potency of Sesame Street seems almost impossible. This iconic television show that has grown into a full-fledged brand covers al... Keep Reading

Trying to sum up the power, poignancy and potency of Sesame Street seems almost impossible. This iconic television show that has grown into a full-fledged brand covers all aspects pertaining to parents and children. It is easy to point to the television show as the most indentifying aspect of the Sesame Street organization. The characters transcended the screen and one generation after another continually learned reading, writing, math and a valuable lesson after each episode. Cookie Monster, Bert & Ernie, Elmo and Big Bird individually became household names and collectively created a group of powerful puppets that have transformed their “notoriety” into doing good deeds around the world. Sesame Street probably could stop at just the TV show and feel pretty good about what this masterful creation has been able to accomplish. But the good-hearted group behind Sesame Street have taken their wildly educational and entertaining show on the road as part of the Sesame Street Workshop, which travels overseas to bridge the gap between education and a lack there of. The charitable work done by Sesame Street is impossible to discuss in full and would bring a wide smile even to the likes of Oscar the Grouch. The more topical successes of Sesame Street include a product line that has weathered the test of time and technology as well as a web site that boasts plenty of videos that enthrall and teach no matter the age – even us adults who are young at heart. Parents also have a special spot on the web site with access to the online store for gifts as well as the opportunity to donate to any number of Sesame Street’s notable charitable works or even something as simple as purchasing a ticket to the wildly popular live show. The online store is quite amazing and the best bet is to select by character; there are just too many products and age groups to choose from throughout the search process. Most brands come and go and show some substance and staying power but quickly fade into obscurity as one generation is supplanted with another. Sesame Street doesn’t fall into that category; it isn’t a fad nor can it be described as flawed in any aspect of its business plan. The famous line from the end song of the television show says it all “Can you teach me how to get to Sesame Street?” After all these years, we’ve all figured out not just how to get their but why, once arrived, we have chosen to stay put.