Soap.com washes away the stereotype that grocery store items must be purchased in person. Everything from laundry detergent to your favorite cereal can be found on the on... Keep Reading

Soap.com washes away the stereotype that grocery store items must be purchased in person. Everything from laundry detergent to your favorite cereal can be found on the online shelves of Soap.com. So the first question for Soap.com is rather simple: why buy online when the grocery store is right around the corner? Soap.com delivers the goods for free and the turnaround once an order is placed is faster than any self-checkout or grocery store clerk – even in the “express lane.” Suddenly, Soap.com seems much more appealing than a shopping cart that only turns left and dealing with long lines, crowded aisles and customer service experts that are counting the hours before their shift ends. Another potential roadblock at Soap.com is customers and skeptics alike questioning whether their favorite products or brands will be available. Soap.com, again, has little trouble fielding this question. Soap.com sports a laundry list of brand names from Tide to Clorox. And don’t let the name fool you: Soap.com isn’t only interested in keeping your house and your hands clean. Soap.com sells groceries – no perishable, of course – along with makeup, supplements and even supplies for the kids for school. Much like the soap, laundry detergent and hair care items, Soap.com doesn’t offer cut-rate products or the proverbial “generic” names when it comes to groceries or makeup. They’ve established a connection with retailers to offer only the best products – the ones that customers want. And Soap.com goes a step further and works diligently to keep its prices lower than most stores. Some things about Soap.com actually mirror physical stores. Much like a neighborhood grocer, Soap.com encourages customers to turn in coupons for even more of a discount. Soap.com is anything but a dud in the realm of online shopping. Sure, they don’t sell shoes, clothing or software but nicely fill a void for those progressive shoppers who’ll gladly trade in their grocery bags for a smoother shopping experience right from their own home.