Even though the name suggests otherwise, the race to become the premier cell phone company in the United States is anything but a “Sprint.” The third-largest ... Keep Reading

Even though the name suggests otherwise, the race to become the premier cell phone company in the United States is anything but a “Sprint.” The third-largest cell phone provider leads the way in innovation and is slowly but surely gaining ground on its competition. Of course, Sprint is in the business of selling phones and subsequent packages to customers. The pricing and coverage are reasonable and that’s probably why millions of customers trust in Sprint – not only for contract plans but also prepaid options. Sprint offers wireless packages on a pay-as-you-go level with Boost Mobile and Virgin Mobile – two heavy hitters in the non-committal cell phone game. Sprint didn’t earn its pedestal alongside AT&T and Verizon by skimping on the selection on phones. All the major ones are available through Sprint, including the iPhone and Samsung Galaxy lines. Sprint is an aggressive marketer and the Sprint.com web site is proof of that. At almost every turn, Sprint is enticing customers of its competitors to switch. Sprint isn’t shy about knocking off up to $100 on all the marquee phones just for changing from your current provider to them. Sprint also is a big believer in the being “green” moniker with a variety of programs that run parallel with that mentality. Sprint often is ranked as one of the more green-oriented companies in the world. Sprint also offers a buyback program that promises customers up to $300 for their old electronic devices – no doubt driven to recycle old phones as well as assist them in buying new ones. Sprint.com also embarks on a similar sales pitch with online only deals and a list of cell phone accessories seemingly a mile long. Also equally impressive is Sprint, which consistently earns high marks – even more so than its other cell phone brethren – in customer service and satisfaction. Sprint is off to the races and rarely looks back – or ahead – to see what everyone else is doing. This cell phone pioneer puts customers first and a knack for innovation a close second.