If you remember the movie, Jerry McGuire, then you should remember the character that was being drafted named Coosh that didn't mind skiing or surfing depending on whethe... Keep Reading

If you remember the movie, Jerry McGuire, then you should remember the character that was being drafted named Coosh that didn't mind skiing or surfing depending on whether he ended up in Denver or San Diego, and there is a highly unique provider of outdoor merchandise named Sun & Ski that also focuses on the beach and the mountains. This organization specializes in outdoor adventure, but they only deal in merchandise that involves the sun or the mountains. These five areas of focus include water and snow skiing, skating, running, bicycling, and camping, and that is it. If it doesn't pertain to these areas, then they don't carry it, and this has been the formula for their success. They watched as many stores began marketing merchandise for hundreds of sports without making a commitment to any sport in particular and thereby weakening their inventory of specific sports products. This is a Do a Few Things Better Than Anyone Else organization, and if you want merchandise related to the above activities, treat yourself to a visit at Sun & Ski.