Finally, yellow doesn’t mean slow down – but rather speed up. That’s the mentality behind the “yellow dot” theory at Younkers, a deligh... Keep Reading

Finally, yellow doesn’t mean slow down – but rather speed up. That’s the mentality behind the “yellow dot” theory at Younkers, a delightful department store chain that appeals to a bevy of would-be shoppers in search of a discount but without sacrificing quality in the process. The specifics of the “yellow dot” are quite simple: find the merchandise with the dot on it and save 75% off the regular price. Younkers, despite the pricing and penchant for clearances and sale pricing, sports some amazing selections and deals with top-tier brand names such as Anne Klein, Calvin Klein, COACH, DNKY and Fossil just to name a few. But Younkers’ sales and appeal isn’t solely based on clothing, even though that alone is enough to send customers into a full-fledged tizzy. Younkers also showcase plenty of products for the home, including a section dedicated to bed and bath items. Much like the clothing category, Younkers spares no expense and only stocks their online shelves with the best brand names in the business. In addition to the products for the house, Younkers engages customers in an array of fantastic accessories such as handbags, jewelry, fragrances and watches. More of the same from Younkers in those categories, too, as credible, reputable brand names abound much to the delight of customers and chagrin of those attempting to compete with Younkers. That’s a huge point of differentiation with Younkers: the brands. The list of choices offered by the retailer is immense and combines the quality and style of hundreds of high-end boutiques and chains into the convenience and comfort of shopping from the comfort of your home – and minus pricing that is too potent and powerful for most. Even without the famed “yellow dot,” Younkers yields plenty of applause from customers who can’t stop buying and easily mistake the yellow warning for an all-in green light to go wild and buy without hesitation.